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Successful Automotive Marketing Strategies For Vehicle Dealers

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What good is your marketing campaign if it leads to an empty lot and silent telephones? Whether you’re an established player or an amateur, who’s just entered the industry, if you do not regularly review your marketing strategies and market position, you might as well be throwing huge amounts of cash without any measurable results.

Being one of the world’s largest industries, the automotive industry is rapidly changing and constitutes of complex supply chains and demands. Automotive dealers aren’t immune to such demands and are under more pressure than most other business owners. Therefore, it becomes vital to propagate their ultimate selling proposition to their customers, potential and existing alike, through sophisticated channels the modern buyers are accustomed to; the prime being the digital world. As much as 90% off all the automotive shoppers begin their car buying journey with the internet. Majorly most of the potential buyers regularly check their emails and most of all on their mobile devices. Such metrics clearly show the need for effectual digital marketing strategies.

Internet is a no-pressure form of research and ensures that the buyers know what they are going to get, would end up paying, and all the purchasing terms, well before entering any dealership. On the other hand, internet lets a brand come across as an involved and forward-thinking company with effective and attractive digital marketing strategies. It’s a win-win situation for both the buyers and automotive dealers.

Dealers should:

  • Know the competition: Researches are conducted to address strategic questions and internal needs; keeping a close eye on competitors, their marketing successes and failures, where the competition is headed. These are some of the questions you need to address.
  • The demand: It makes little sense to open up a store and later realize that no one’s wants it. Stay current with what the customers are looking for with the right inventory mix, and tools.
  • Determining the digital mix: As an automotive dealer, it’s important to know which mix delivers the best of your brands. For sales and services, use email marketing; search engine optimization, search engine marketing and blogs for brand development and increasing organic presence and so on.
  • Cross-device marketing: Ensure that your website and marketing campaigns are well-optimized for all the devices.
  • Making it transparent and personal: Everyone who is well versed with internet buying will become wary of your service if it doesn’t include price and photographs. Also, stock images would get your dealership dropped from consideration. Real pictures and videos provide a direct connection with the vehicle. It’s important to bring all the vehicle details above the fold; the manufacturing year, make and model, mileage, interiors, amenities, etc. Further, personal descriptions would get the customers excited and also tells them why the vehicle is best-suited to their needs.

Apart from the above mentioned digital strategies, include the following in your marketing mix:

  • Express deliveries and pickups: A great way to convey how you value your customers’ time.
  • Exchange policies suiting your dealerships.

Keep your inventory and dealership fresh with strong research and great planning and add value to your outcomes. Regularly evaluate your target market and communicate with you prospective buyers for a competitive edge over your competitors and to maximize your revenue.



Source by Sharon Grogan

Network Marketing Internet Businesses are Changing the MLM Industry!

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Have you noticed the mlm industry has changed dramatically? When I first got involved with this business it was all done from person to person. There was no such thing as recruiting someone using the internet. Now a network marketing internet business is actually normal! In fact if you are not using the internet as a marketing medium you are making a big mistake.

Why do I feel this way?

The reason why I feel this way is because network marketing tends to get many people rejected when they try to recruit others. The reason why they get rejected is because they offer a product or service to others who most likely don’t want to hear what they have to offer. When you use the Internet you are not necessarily meeting the person face to face which reduces a lot of stress for people. I know when I first took my business on the internet I thought it was a blast of fresh air not to worry about what the prospect was going to think about me.

You will run into roadblocks especially when you start off in the business, that’s why I actually believe if you take your network marketing business on the Internet you’re going to be able to see success much faster. But why don’t more people do this? Again I believe more people do not do this because most network marketers do not know how to go about this the right way. Even the top network marketers out there and seasoned professionals have no idea how the whole Internet business works.

It is a very complex thing and takes time to understand.

When you look deep down into the Internet business it is just like any other business. You’re going to have to target your audience, market to them and build a strong relationship with them. This is not what is usually taught to most network marketers but if you want to do business on the Internet and use what they call Web 2.0 technology, you’re going to have to learn this. You will learn it at your own pace but nevertheless you’re going to have to get it done.

Did my business change because of the internet? Of course, if I would have never did this I would have most likely quit the business altogether. I was tired of bringing my family and friends to hotel meetings in order to recruit them only to have them laugh in my face.

The only way you’re going to fail is if you do nothing at all and do not consistently learn and grow every single day. The people who are serious about making this happen are the ones who will cash in big time in the MLM industry. The Internet is out there for all of us to use, so I suggest you go out there and use what it has to offer.



Source by Omar Negron

A 3-Part Process to Simplify Your Content Marketing (and You’ll Know Exactly What to Write)

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Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion.

Sure, you gotta write about a topic that makes you tick. Otherwise, the lack of enthusiasm will come through loud and clear.

Yet, you also need to make sure that the topic is relevant to your ideal audience.

Coming up with content ideas every… single… week could feel like pulling teeth.

Not anymore if you have my favorite content strategy document by your side…

This 3-part process also solves the mystery as to why those “buyer personas” (aka ideal client profile, avatar) aren’t quite working for you, yet…

There’s nothing wrong with constructing a buyer persona. And you aren’t doing anything wrong.

You’re missing the next two pieces of the puzzle… because, somehow, many marketing training and programs make you do the persona exercise and leave you hanging.

As a coach, consultant, solopreneur or small business owner, you need a strategy document you can act on, not an elaborate PowerPoint to present to the boss who’d take it to the boss of the boss.

Parsing through pages of documentation is counter-productive.

In this article, my goal is not to show you how to create the most comprehensive content strategy document that’s ever existed, or one used to market a Fortune 500 company.

I’ll show you how to capture the most pertinent information and streamline the research and best practices into something digestible and actionable. Your Content Mapping document will be succinct and useful – it’ll be something you can pass onto any freelancer or contractor to ensure consistent content creation and promotion.

The Content Mapping document is made up of three components and it’ll show you exactly what content to create for your business:

1. Buyer Persona

Yep, you need that.

However, many cookie-cutter buyer persona questions are BORING and less than helpful.

If you aren’t getting any inspiration from the run-of-the-mill templates that ask you to fill in age, race, income and marital status, try this:

Tell a story about the persona to describe her situation in relation to how your product or service is relevant (if you have different offerings, tell a story for each) –

What’s she thinking, how’s she feeling and what’s she doing? What’s her desired outcome, and how would it make her think, feel and act?

What has she done to try to solve her challenges? What worked, what didn’t, and how is your approach different from everything she has tried?

Congratulation, you just figured out why you’re relevant to your ideal client, how you can uniquely position yourself and how to get through to her from an audience-centric angle.

2. Customer Journey

Your customers or clients will go through a “lifecycle” with stages from first encountering you to making the decision to purchase from you.

Together, they make up the customer journey. To make it more organic, consider it from a storytelling perspective: explore your ideal client’s hero’s journey and how you can deliver transformation at each stage for them.

Typically, the three stages are Awareness, Consideration, and Decision.

At each stage, your potential clients are looking for different content, tools, and resources to help them. For example:

In the Awareness stage, they’re searching for solutions to a problem, but they don’t know that you exist. You could attract these people to your website by creating content that presents a solution to that challenge.

(For practitioners with a unique approach or esoteric modality, I often recommend adding some extra educational or “initiation” content to introduce a set of vocabulary to help your audience articulate their challenges and desired outcome, while positioning your expertise’s ability to deliver the results.)

In the Consideration stage, your potential clients are weighing different options to solve their problems. Let’s say they’re trying to lose weight – they could work with a health coach or they could go for diet pills. They’re searching for content to help them understand the pros and cons of their options.

In the Decision stage, they’ve selected a solution and looking for someone to provide that solution. They’re looking for content to show them why they need to choose one provider over the other one.

Content targeted to customers in each stage speaks to what they need answers for – telling them what they need to know about themselves, you and your products or services – in order to move to the next step.

3. Content Mapping

After you’ve gotten clear on your buyer persona and the customer journey, you can create a grid and fill in the blanks.

You’re mapping out the different stages progressed through by each persona and you have the structure to come up with content ideas that address any particular stage for a specific persona.

But why stop here? You have to promote your content for it to be effective. You can make a note on where you want to distribute the content for it to be most effective.

For awareness stage, you’re more likely to be driving cold-ish traffic via social media posts, ads or PPC. For the later stages, you may put email marketing and retargeting ads into the mix because you’d be addressing an audience who already knows something about you.

This may take a little research on the audience or a bit of digging into your existing data. Don’t get to hung up on getting it perfect… you gotta start somewhere and when you start implementing you can always come back to fine-tune your strategy.

The channel of content distribution can, in turn, inform how you deliver the content. E.g. if your persona hangs out on Instagram or Pinterest, you’d probably want to put some focus on visual content.

4. Additional Ideas

While you’re putting this document together, you’ll probably come up with ideas that you’d want to elaborate on yet don’t fit into the content mapping framework.

You can capture theses ideas or information as an appendix to your document – e.g. promotional channels, content formats, title brainstorming, brand voice, graphic elements etc.

Last but not least, make this a living, breathing document so your persona and content idea evolve as you and your business grow.



Source by Ling B Wong

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How to Easily Generate Valuable Blog Topics Every Week

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Congratulations! Another week is over and you’ve just published a sterling article.

So now you’re heading into the weekend full of excitement knowing you’re getting a lot of readers and Facebook shares.

But let’s be honest, deep inside something’s bothering you.

I’m talking about “writer’s block” or what I fondly call the “blank screen” syndrome. You think you’ve already exhausted all the topics you could write about your niche.

So now you’re concerned.

You. Don’t. Know. What. To. Write. Next.

You know that you need a strategy. A doable blueprint which takes the guesswork out of the picture.

A simple step that you can use regularly so you can have topics that aren’t just fillers… but meaty, juicy posts your prospects and customers will enjoy and keep looking for more.

By now you’re thinking:

“How could I produce a constant flow of ideas so I don’t have to go through each week staring at the blank screen, confused, overwhelmed and frustrated?”

It’s great that you asked.

Now, let me show you my strategy.

By the time you finish this article, you would be able to come up with at least 10 ideas that can fill your calendar until next month.

That way, you don’t have to suffer from the “blank screen” syndrome or writer’s block week after week.

Pick a Quarterly Theme

Once a quarter (before it ends) I think of a theme or overall idea for the next quarter.

This theme should be something that speaks well to my prospects. For example, last quarter (July – September) was all about inbound marketing.

I filled my calendar with topics about buyer personas, how to keep sales and marketing on the same page, transitioning from traditional to inbound marketing and squeezing expert knowledge out of coworkers.

So instead of discussing a broad, general topic in a single article, my team and I divide it into smaller sub-topics.

Gather Intel

Based on the quarterly theme, I look at the related questions I’ve collected from prospects or clients. Additionally, I search on Google for common keywords around my quarterly theme.

These questions form the base for the blog topics for the next few months.

In my case, I just Googled “inbound marketing questions” to come up with specific topics.

You can also use the following search phrases:

Keyword/topic + [FAQs]

Keyword/topic + [Reviews]

Keyword/topic + [Quotes]

Keyword/topic + [Secrets]

Keyword/topic + [Mistakes]

Besides Google, I also use Ubersuggest to build a list of related keywords.

Using the keyword “inbound marketing”, I got at least 12 topics – good enough to fill up my calendar.

Here are 5 examples from my research:

Inbound marketing activities

Inbound marketing and outbound marketing

Inbound marketing best practices

Inbound marketing checklist

Inbound marketing diagram

Using Ubersuggest is beyond the scope of this article. To learn more, please check out this short video on how to use Ubersuggest.

Long-Form Content Idea

Based on the questions and the keywords, I can come up with an idea for a long form content piece or a new offer.

These offers could be an eBook or a white paper.

Every piece of content depends on where my prospects currently belong (click these links to learn more: Awareness Stage, Consideration Stage, and Decision Stage).

Afterwards, I break up the offer into separate ideas for blog posts or base them on the keywords of previous blog posts.

That way, there will be a smooth transition between certain topics.

It’s like publishing a book one book chapter at a time!

For example, let’s say you’re a small business consultant. You’d like to write a guide on how to work with a consultant, and for this example, you laid out 10 steps.

You could write everything and publish a 3,000-word article.

Or, you can write a separate article for each step so you can explain each one better.

Now you have at least 10 articles for the next couple of weeks.



Source by Ashley Hill

Using Content Marketing to Sell Online

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Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it.

Using content marketing to help you sell online

First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.

Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.

The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.

On the other hand, the concept of selling using content marketing is the same whether you are selling a product or a service. The fact is that content has always been king, is king now, and will always be king.

Right about now, you may be asking exactly how you go about creating a selling strategy using content marketing materials. Well, there is an approach that will most likely work for you.

Online business and content marketing

When it comes to selling online, there are a few things that you want to accomplish. You want to:

  • Increase brand awareness.
  • Raise your ranking on the search engine results page (SERP)
  • Engage your readers more effectively
  • Increase your brand’s value through your content marketing materials
  • Increase your social reach through a large volume of top-quality content. If you achieve this, you will have a chance that your content will go viral.
  • Make it feel as though you are not selling. If you are actually teaching your readers what you know, they will walk away from your content with something extremely valuable.

The effective type of content to allow you to sell online

The answer to this is not the same for every person and for every business. The most appropriate type of content largely depends on the industry that you are in and your particular target audience. Some of the possible vehicles that you may want to consider using include online newsletters, white papers, short videos, graphic materials, etc. Now, you are at the point at which you need to consider what to do with the actual content.

  • Make your headlines highly effective: What you need to understand here is that you have exactly three seconds to capture the attention of your reader with your headline. If you can’t do it in that amount of time, the reader will move on to someone else’s content. Your headline should contain strong keywords or key phrases (although you will want to be careful about not over-stuffing the title with too many keywords or key phrases). If you don’t feel confident about your keywords and key phrases, you will want to do your homework so that you have a clear understanding about which keywords and key phrases work most effectively for your particular brand.
  • Using guest bloggers can be extremely beneficial: Using guest bloggers can be extremely effective because it adds interesting perspectives to the content that you have written and shared. Your readers will thank you for it. Of course, you should not surmise that your readers are more interested in what your guest bloggers are writing than in what you are writing. It is a value-added service that you are offering them. The more valuable, informative information you share with your readers, the more they will appreciate what you are doing for them.
  • Maintain a reasonable approach to content marketing: The major focus (and point) of your content is to establish an emotional connection with your target audience members (readers). Your readers may be current clients or they may be prospective clients. In either case, you want to connect with them on an emotional/human level. If the content that you are sharing resonates with your readers, you will most likely succeed at establishing a lasting relationship with the other person.

Conclusion

Using your content marketing materials to sell online is an obvious choice. It is a well-established fact that content marketing is necessary if you are going to succeed in selling online. You will want to make sure that your content is original and as innovative and refreshing as possible. If it possesses those qualities, other people will want to read it. Now, all you need to do is go about it in the most effective manner possible for your brand.



Source by Michael Cohn

Book Publishing And Marketing Defined, Along With The Marketing Mix Framework

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Marketing a book has parallels to the marketing of any other product or service. With that reality in mind, I have organized a 14 P framework that can be used for conceptualizing and planning any marketing effort.

Book publishing can be defined as causing a book to be in a printed form and available to the public for purchase. Over the past decade, the first part – getting a book into printed form – has been dramatically simplified because of Print-on-Demand (POD) manufacturing. POD allows authors to avoid paying for a large print run and managing an inventory, yet to still have exactly as many printed books as needed. Pages of a POD book can be in full color or black on white; the binding can be paperback or casebound (hardback) with either a dust jacket or a laminated cover.

The second part of the definition – making books available to the public for purchase – has been a marketing responsibility shared by the publisher and the author. Making available can be thought of as having two components: making potential buyers aware of your book, and ensuring copies are readily accessible for those buyers to purchase.

Depending on your publishing house or service, you will have access to different tools for building the awareness and accessibility. It is best to understand the bookselling environment so you can be most effective with your marketing initiatives – at whatever scale and by whatever means you decide to promote your book.

MARKETING IS NOT THE SAME AS HIGH-PRESSURE SELLING

Some people are terrified and paralyzed by the irrational notion that marketing is synonymous with personally badgering people, somehow coercing them into buying something they do not particularly want or need. Relax! You really do not need to transform yourself into an obsessive, self-promoting ego-maniac to be successful.

Such common misconceptions can prevent an author from seeing that marketing is actually a creative exercise, an intriguing puzzle-solving process with limitless possibilities. Authors are very creative people and, therefore, well-equipped to find marvelous solutions. All they need is a practical framework for decision-making, plus some basic knowledge of the book trade and the available options.

For the marketing of your book to be sustainable, one needs to find a balance – weighing one’s home life and other priorities on one hand, with your time and financial commitment to book selling on the other. Balance is easiest to sustain if you can select marketing tactics that suit your fancy, so you can enjoy promoting your book, rather than feeling drained or uncomfortable. I have confidence you can find the time and the commitment to carry out a few high-payoff promotional activities. After all, you had the personal discipline to write an entire book, right?

Before you and I go any further, let us agree on what marketing means and entails.

Surprisingly, even though one can get an advanced university degree in marketing, there is no consensus in academia nor in the business world about a definition of this word. I know this because I have taught marketing at the college level. Imagine the confusion when I moved on to manage a communications consultancy, and clients would say marketing when they meant in-person selling, or advertising, or setting up distribution networks, or promoting franchises or running contests or just about anything. This was frustrating, at times embarrassing, and always counter-productive – until I devised the definition shown below.

This definition is the conceptual framework for the marketing mix you can develop. This framework has been used with remarkable success to build tens of millions of dollars of wealth for authors and other business clients.

When you are developing a marketing strategy in any line of business, you will be thinking about how to allocate resources and align your efforts in a number of areas simultaneously, trying to juggle priorities. The classical ‘marketing mix’ I once taught to business students asserts there are only four aspects (the 4 Ps) to be considered: product, price, place and promotions. This definition of the marketing mix was created by Jerome McCarthy in his 1960 book called Basic Marketing: A Managerial Approach. In the real world, the 4 P framework is clearly inadequate. I propose that you use a following more robust definition with 14 Ps when you are plotting how to sell your new book.

Marketing is the process of creating, implementing, monitoring and evolving a strategy for the complete marketing mix, which is:

  • having a needed product (or service)
  • available at a convenient place (and time)
  • for a mutually satisfactory price (value),
  • while ensuring that the correct segments of the public
  • are aware (the promotional mix)
  • and motivated (positioning),
  • all in a manner which takes advantage of strategic partnerships
  • and contributes to the overall purpose (passion).

The promotional mix includes:

  • personal sales,
  • publicity & public relations,
  • paid advertising,
  • and sales promotions.

Ideally, this will be done with respect and consideration to:

  • financial profits,
  • the planet (our environment)
  • and people (society).

While you digest that mouthful, consider that, as you solve your book’s marketing mix puzzle, you will often be substituting creativity and personal connections for the brute-force, expensive strategies employed by the large publishing houses.

The preceding marketing advice is an excerpt from Book Marketing DeMystified by Bruce Batchelor [ISBN 978-1-897435-00-7].



Source by Bruce Batchelor

Demographics, Geographics and Psychographics: Three Things You Must Know About Your Tribe Market

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Marketing is the act of letting people know about your product or service. It is education. Sales is the act of solving the prospect’s problem, alleviating their pain, or fulfilling their desire and exchanging money with them for your product or service. Not all people are going to need your product. Spending money marketing to “anyone who can fog a mirror” is crazy and expensive. In order to connect the right fitting people to the solution you have, you need to know exactly who those people are.

Who is in Your Tribe?

You may have heard of the term target marketing. I choose to use the word tribe to reflect the community of customers we intend to create rather than the word target. Using target implies we’re taking aim and shooting at a group of people. In business, doesn’t it sound a whole lot better to create a “tribe” of supportive customers than a group of potential customers you’re shooting at?

Three essential areas to research relating to your tribe are the Demographics, Geographics and Psychographics of your ideal customer. The better you know these three, the more you’ll be able to connect with and educate them about your product.

Demographics

Demography is the science of vital and social statistics of populations which specifically means studying the births, deaths, marriages, education level, income level, et cetera, of the population.

Demographics, then, are the data representing the gender, age, and education levels of your tribe market.

  • How old is your ideal customer?
  • How much education have they had?
  • How much income to they earn?
  • Are they parents or grandparents?
  • Do they rent or own?

Geographics

As you can see from the word itself, Geographics are data representing the geographic picture of your tribe market. In other words,

  • Where do they live?
  • In what general neighborhood, region, area are they located?
  • What zip codes are associated with your ideal client?
  • Where do they work?

Psychographics

Break this word down: psycho and graphics. The root psych is exactly the same as in words psychology and psychoanalysis: all having to do with the psyche or the mind. Psychographics are the data that represents the “why” behind purchasing. Usually, when you can figure out the “why” behind the purchase of a few products, you can guess about how they may buy other products, including yours. Yes, there are companies that spend billions of dollars researching spending habits. To get you thinking about the psychology of buying and how it applies to your marketing, think about these scenarios:

Examples:

A woman buys groceries at the local organic co-op food market, drives a small cross over vehicle that has bumper stickers on it from different campgrounds and carries around a glass water bottle. What type of newspaper do you think she reads? What kind of magazines do you think she subscribes to? What kind of activities/causes does she support that you could sponsor? Do you think she watches TV? If you wanted to encourage this woman to buy your product, where would you advertise? What type of words would you use to entice her to buy?

A young man in college just ran down to the store to get some beer for a party. He bought a beer on sale, he drives a pick-up truck and was wearing a t-shirt and jeans he got from the small second-hand consignment store downtown. If you wanted to encourage this man to come to your store/buy your product, where do you think you’d have to be located? What would the price range need to be of your products for him to buy from you?

  • What kind of people are your customers?
  • What do they read?
  • Where do they spend their spare time?
  • Do the listen to radio? Watch TV? What stations?
  • What problems do they face?
  • What do they want to maintain their quality of life? What is their quality of life?

Spend time thinking about and creating a model of your ideal customer. Draw, cut out pictures, and write down as much information about them as you can. Name them! Call them Susan, or John, or Bubba. Get personal and know exactly who they are. By clearly identifying your tribe you’ll be able to effectively educate them about your product and solve their problems and make easy sales.



Source by Jessica D Chapman

The Author Startup: A Radical Approach To Rapidly Writing and Self-Publishing Your Book On Amazon

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How to Launch Your Book like a “Lean” Startup Company

You won’t find this anywhere else.

“What is the fastest way I can get my book done?”

I pondered the question a minute. There is all this extravagant education out there on writing a book, filled with hundreds of things to do. But the truth is, you do 20% of the work for 80% of the result (The Pareto Principle).

How does one accomplish this? By streamlining all the tasks down to the minimum requirements, and focusing on those.

The Author Startup is a process to create a minimum viable product for your book. It is used to get your book out there and build momentum for you.

In The Author Startup, you will:

  • Learn the Boogie Board Approach for publishing
  • Use concepts similar to The Lean Startup for your book
  • Learn the exact tools I used to create and publish a book in 26 days
  • Find out how to defeat the “Imposter Syndrome”
  • Receive a complete Action Plan that will change your approach and attitude for publishing your book

The book contains links to an entire action plan, including video demos. Don’t wait to start your book, learn the quickest way to get it published now!

Online Services Marketing: Make Money Through Fiverr Services & Social Media Consulting & Management

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Make Money Selling Services via Fiverr & Social Media Marketing.

Here are 2 Step by Step Methods of Making Money Online & Creating a Five to Six-Figure Business in One Year or Less

* NO BUSINESS EXPERIENCE NEEDED

* NO CURRENT EXPERTISE REQUIRED

* NO TECHNICAL SKILLS REQUIRED

Here’s what you will discover:

FIVERR PROFITS
– How to properly choose a service category that has a higher chance of selling
– How to find an outsourcer who can do the service for you for as low as $1!
– How to write and set up your own product listing from start to finish
– Examples to get inspiration from for your own sales listing
– What to offer when it comes to extra gigs
– How to know if your extra gig is a “killer offer” or a “dud”
– How to fulfill the customers order and the one thing that you need to receive from your outsourcer
– How to do an upsell follow up…the easy way
– 6 templates to copy and paste for your own follow up sequence

SOCIAL MEDIA CONSULTING FOR LAZY PEOPLE
– How to set up a business in 30 minutes or less
– How to find a white label service that can do the work for you
– “The Irresistible Offer” and how it can make your business offer much easier to get approved!
– The “YouTube Client Hack” and how this can help you thousands of hungry buying small businesses who already wants your service!
– 4 more ways to find clients
– What products/services to offer after your social media management services
– How to create an offer and how to priced it properly
– How to present your offer with professionalism

THE TRUTH

The truth is you can learn these all by yourself. But why waste your time and money when you can take a shortcut and avoid some possible costly mistakes along the way?

The path to online success isn’t a straight road – that’s for sure.

If you’re an action taker and your willing to make things happen, then this book is for you

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