Building Your Business: How a Speculative Proposal or Concept Paper Might Boost Your Marketing


A business that’s serious about building its client base always looks for new ways to attract clients. Advertising in the Yellow Pages, promoting your own website and blog, ads in community papers are all part of the marketing mix. However, if getting business depends, to a large extent, on submitting and winning business proposals or project proposals, here’s something you might want to consider; submitting a speculative proposal to a client, or as it is also known, a concept paper.

You have not been asked to respond to a proposal request. This is purely speculative. Then what exactly is it? What you’ve done is looked for and discovered a need. For example, you may have just completed a project and recognized an opportunity for additional work that would benefit the client. Or you may have a process that would help cities remediate soil from industrial sites more effectively, save them money, and restore the site to tax-paying productivity. If you believe that this kind of marketing has possibilities, then search out the needs your company could fill for local businesses and government. And in your networking, inquire about any issues or problems a CEO might want to get resolved.

The best avenue for speculative proposals is with existing clients, those who know your work and respect your abilities. It can also come by referral. For example, we were aware of a hospital that was considering the development of a new functional plan. They knew that we had already completed one for a hospital in another community. We simply prepared a brief proposal, outlining our services and experience, and how we priced out the work. They came back and asked for a full proposal and we got the job.

If you’re thinking of developing a speculative proposal or concept paper to market your business, here are four things to keep in mind:

Can you uncover a viable need?

Your business may not easily lend itself to this practice. Brainstorm it with your team. It may be easier and more cost effective to continue with your existing marketing.

Can you afford the time and the costs?

Preparing even the simplest of speculative proposals takes an investment of time and money. Is it a productive way to use your people?

Don’t develop a full-blown proposal

It’s tempting to get carried away with your efforts, especially if a client has indicated strong interest in what you propose. Unless you have some formal agreement with the client, don’t commit to providing more than a brief proposal outline with suggested costs and timelines.

Your current and ongoing work schedule

If you already have enough work and the ongoing pipeline is filling up, be very careful about committing resources to a speculative proposal unless you have the time and resources available, or you’re pretty certain that it’s an opportunity not to be missed.

Speculative proposals or concept papers can be entries to the market for entrepreneurs and small or home-based businesses, especially when starting up. Yes, they are an investment, especially of time, but the pay off may be worth it. It may also be a way for an existing business to test interest in a new product or service. If you are considering using a speculative proposal or concept paper as a marketing tool for your business, the suggestions in this article could be useful.

Source by Neil Sawers

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Search Engine Optimization Marketing Strategy


Internet marketing is a very competitive business. If you are to succeed is it important to try at all times to stay at the front of the field. We are perpetually striving to get there “firstest-with-the-mostest” as the rather ungrammatical saying goes. Owners of business websites are doing all they can to stay ahead of the crowd. With all marketers applying every technique they can come up with to improve their ranking, how do we ensure that we don’t get lost in the crush.

‘Search engine optimization strategies’ is a phrase which all internet marketers will hear at a very early stage of their business without, perhaps, really understanding just what it is all about. Since my initial incursions into the business about 9 years ago, the way that search engines assess webpages has changed. When I first began it was all about keywords and very little else. Now the search engines look at other issues too such as backlinks, content, and, above all, activity.

The aim of all serious marketers is to get their websites and articles listed on the first page of Google and the other search engines, as many internet users don’t look beyond the first page they are shown in response to their search query. The higher your ranking, the more people will see your listing. The more people who see your listing the more visitors your site will receive. The more visitors who reach your website the more sales you will make. To put it bluntly it is all about the numbers game!

So, what search engine optimization strategies can you use to achieve that high-ranking? First of all, you want to have the very best website you can create. Always be looking to improve its appearance, its loading speed and the quality of the content. Having an opt-in form and other links can also help with your ranking. Search engines are the main source of traffic driven to our websites so we need to use an effective SEO strategy if we are going to get the flow of traffic we need.

Keywords are still an important part of SEO. Every bit of copy you write should be keyword rich. Never overdo this, however, or the search engines are likely to take offence. Primarily we are writing to inform our readers and nothing should ever compromise that, but, at the same time, we must consider the needs of the search engines too. Keyword research is crucial for high-ranking websites. I always try to get a small number of high quality keywords rather than going for quantity. These will score more highly and make writing an article much easier. The ideal, when incorporating keywords into any piece of copywriting, is that the reader should be totally unaware of them. They should just become part of the flow of the words. We have all seen website content and sales letters where keywords have been shoe-horned into sentences spoiling the flow and making them seem ‘clunky’.

The importance of SEO cannot be overstated, especially as it has become much more complex than it used to be and, I suspect, will be become even more so in the future. Keep researching the subject to keep up-to-date with the latest developments. The application of search engine optimization marketing strategy can be outsourced to professionals. The cost is not great so it is something well worth considering in order to get the very best possible search engine ranking for your websites.

Source by Rob J Hinchliffe

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A Review of the CAbi Income Opportunity


I had heard of the CAbi clothing company and that they offered a network marketing plan selling their clothing as a home business, so thought I would check it out and write a review on it.

I first wanted to know about Carol Anderson, the designer. She has been designing clothes for over 25 years with her personal touch. She is a designer that pays a lot of attention to the details and unique styling in her line of clothing.

She started in a garage in Burbank CA in 1977. She loved designing clothes and told some of her friends that she wanted to design her own line of clothing. She was then just out of graduate school when she and her friend Jan January put their $800 together and started a workshop in her garage. They believed that their concept would sell. They focused on great fashion, excellent fit and quality.

In 2001 Carol took her clothing line out of the stores and started to market them with a MLM. She is calling her company CAbi (Carol Anderson by Invitation). The company is based in Rancho Dominguez, California. Carol Anderson’s clothing designs are sold exclusively in homes by CAbi Independent Sales Consultants. From the website I was able to gather that CAbi is enabling women the opportunity for women across the country to help them to make a career that will fit any lifestyle.

I could not find anything else on the career opportunity itself other than the consultant will host clothing shows in the homes of her customers. The consultant, from what I have read in my search, does have to come up with quite an investment to get started and it will take about 3 seasons to really start seeing a great profit. She sets up all the clothing in her inventory to allow the women to try them on. It is hard when there are women of so many different sizes and needs to have something for all of them.

There was a blog that I had come across where she had done an interview with a consultant from the company, but the company found out and made her take it off. The blog was very positive and actually was helping and bringing great advertising for the website and their company. But whether it was the company or they not wanting a consultant representing them, we don’t know. Apparently that consultant is no longer with the company.

They have a website but it runs very slow. The website really does not show anything other than a few models in a few outfits. It is done is a flash video form and takes so long to switch pages. There is only a small paragraph on the career opportunity and the main page that talks about Carol, the designer, does not even finish the line at the bottom of the page.

I came across another blog on CAbi that stated about some information regarding the number of associates being limited by zip code. It seems that Carol does not want this to grow too big, maybe to keep her line limited for the smaller market, not the masses.

Sorry to say I don’t have much more information than this. Information is pretty hard to find on the Internet. If this is the company for you, you may want to call the company directly, that may be the only way to find out anymore.

Source by Brian Garvin

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Understand This Very Basic Marketing Concept Or DIE


You might have read the above headline and thought…”AND DIE?? WHAT THE??”

But, it’s true. Now, you might not lose your life, per se, but your business will and even possibly your hopes, dreams, and goals in life will follow suit.

So to prevent your business’s demise and, in fact, allow your business to flourish and enjoy an abundant life…you must understand this very BASIC marketing concept.

And that one BASIC marketing concept is…GIVE YOUR TARGET MARKET WHAT THEY WANT.

Sounds simple enough, right?

Give your target market what they want. You are pushing a large boulder up a steep hill if you’re not doing this one basic thing.

If you think that posting and publishing all sorts of information about your product and business opportunity all over the web is going to build you a successful business….you are only kidding yourself.

If you’re doing this, you’re essentially vomiting all over people online.

If you truly understand this BASIC marketing concept, you realize that people really don’t care about you…(I know that sounds mean, but let me explain). People care about themselves and they’re looking and searching for answers to their own problems.

So, you need to focus on being the answer to those problems.

Think of it this way. When someone goes to The Home Depot looking for a drill, what problem are they trying to solve? Is it that they lack a drill? or Do they just need a hole?

You see, if you understand that they need a solution for getting a hole…it doesn’t matter what kind of drill they get, or if they can get a hole without a drill. If you can position yourself as someone who can get them a hole…you’re probably going to make some sort of sale.

Now, personally, I like to focus my marketing strategies on EXISTING network marketers. Why? They understand what it means to be an entrepreneur. They have an idea of how our industry works and I don’t need to go into a long explanation of how my business works.

My marketing strategies are geared toward network marketers and offering a solution to their problems. And it works because I give them exactly what they want.

What kind of problems do most network marketers have? What kind of solutions are you looking for?

1. MORE LEADS – I show network marketers how to generate their own, super-targeted, high quality leads by having their own Attraction Marketing System.

2. MORE TRAFFIC – I teach effective marketing strategies for any budget that will generate an influx of eyes on your website or lead capture pages.

3. SOME QUICK MONEY – I show you how to promote valuable affiliate tools, and resources to generate upfront commissions from people that you have come into contact with and that are on your list even if they don’t join you in your primary business.

4. MORE QUALITY DISTRIBUTORS – I teach you how to use the power of ATTRACTION MARKETING to attract real leaders, real movers-and-shakers so that you can build a powerful team with momentum.

5. DUPLICATION ON YOUR TEAM – You want positive business building activities to duplicate within your organization. I show you how to get access to a complete Training Center to teach your new team members the most effective online marketing strategies to build their business and YOUR downline.

By providing the above tools, training, and solutions for network marketers, it has taken my business to a completely new level.

And when you learn how to provide EXACTLY what it is that your target market is searching for…then you’ve got a formula for unlimited success.

When you follow that simple philosophy, that BASIC marketing concept, it’s unbelievable the blessings and abundance that will manifest in your life.

Source by Freddy Rodriguez

Advantages of Wholesale Marketing


To understand the advantages of wholesale marketing you should first have a clear idea about the concept of wholesale marketing. In wholesale marketing the producer or the manufacturer of the item will directly sell their product to the company. These companies then have an option of directly offloading the product in the retail market or sell the same as their own brand. There are a number of advantages to wholesale marketing. We shall have a brief insight into 6 such advantages of wholesale marketing.

1. Money savings can result in money generation:

AS a wholesaler, you will have to buy the products in bulk. This will entitle you to large discounts. You will be dealing directly with the producer or manufacturer without the involvement of a middleman. As you can purchase at the manufacturer’s price, you will be able to save on the fees you may have to pay to the middleman. The only hitch is that you may have to purchase in bulk. However, you can use the large network below you to dispose the products faster. Thus, money saved is money gained.

2. Creation and propagation of your own brand:

One advantage of being a wholesale marketing professional is that you can procure your product in bulk, create your own brand and promote it to the best of your ability. If necessary, you can add some value to the goods. Many large sale chains do not produce and manufacture any product at all. They only affix their name on the product and market them on the manufacturer’s behalf. In this way you can promote your brand and make it a strong one.

3. Familiarization with the industry:

In this case, you deal directly with the producer. Thus, you will be aware of the market forces at play. You will come to know the path of each product. You can plan accordingly and can even end up as a manufacturer yourself.

4. Building a supply network:

As a wholesale dealer, you will naturally be in contact with various manufacturers. In this way you can build up a series of affiliates. You also get the opportunity to mingle with the affiliates having an established wholesale business. You have the perfect ground to bargain for more discounts. In this way you can augment your sales as well as your profits.

5. Diversification:

Wholesale marketing is an important step where you can learn to diversify into various trading activities. You are the link between the producer and the retail market. You know the pulse of both the producer as well as the retail market. This will hold you in good stead when you wish to diversify.

6. Provide access to products:

Usually people buy products in small quantities. They may not be able to purchase it directly from the producers or manufacturers. You can serve as a perfect link in your wholesale marketing strategy. You will be able to purchase in bulk and sell individual items making a neat profit in the bargain. At the same time you are beneficial to the manufacturers too as they do not have to explain the advantages to each buyer.

Source by Kimberly T. Michelle

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Measuring the Success of Your Leaflet Marketing Campaign


Many small business owners are too quick to claim that leaflet marketing doesn’t work. More often than not its because they haven’t stuck with it, they are expecting to get 100 of results from their first drop, like all marketing you need to stick with it. In this article I’ll be talking about ways in which you can measure the response of your leaflet marketing campaign, this is an important step in working out whether you should allocate more of your marketing budget to leafleting.

There are several ways in which you can measure the response of your leaflets. First of all you should have a pretty good idea of what level of enquiries you are already getting and through what means of advertising. Try producing a graph, recording your level of enquiries throughout each month / week. The easiest method of recording your results is to simply ask each new enquiry where they heard about you, although this method will work for some but would not be suitable for every type of business. This would be suitable for people who rely on only a couple enquiries a week and are easy to keep on top of each one, if you are getting a couple hundred enquiries each week then you may do better looking at the coupon method.

The coupon method is where you include a tear off coupon or money off code along with your leaflets, the reader can then use this to get money off your services or product. This method is much better way of measuring responses if all your sales come from an eCommerce website or a third party website. Its a much easier way to keep on top of where your enquiries are coming from when you’re getting a large amount of customers each week.

Once you’ve worked out how many new clients you have gained from your leaflet drop you then need to decide whether you are going to hit that area again or look at targeting a new area. You can sometimes get a much better response rate if you hit the same area more than once. After all not everyone acts on a leaflet straight away, depending on the type of business, some people will put it in a draw and not act on it for another 6 months or so, this is where the coupon method comes in as you can put a tight time limit on the money off discount.

Source by Louis Ayre