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The Expert Authority Effect 2017:: Your 7-Step Brain Dead Simple Blueprint To Attract Your Ideal Dream Clients By Increasing Your Authority Positioning Today!

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• Are you frustrated with having to chase down prospects for an answer?
• Prospects weren’t really interested in the first place?
• Only took your meeting to be polite
• Can’t afford your services?
• Aren’t the decision maker?
So was I, that Is why I created The Expert Authority Effect™ for you. So you can say goodbye to the repetitive tasks you don’t really enjoy any way make a low impact and instead focus your time, energy, and money on where you can make the most significant impact.

We will lay out the 7 Brain Dead Simple Steps You Can Take To Attract Your Ideal Dream Clients By Increasing Your Authority Positioning Today, and start making your prospects chase you instead of you chasing them! So without any further adieu, lets get started 🙂

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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The “membership” business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just “ownership,” organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

The Goal: A Process of Ongoing Improvement

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30th Anniversary Edition.

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry – even to your bosses – but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant – or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days – Jonah – to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex’s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.

One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.
Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations.
This article appears at the end of this book.

“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine

“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist

“Goal readers are now doing the best work of their lives.” —Success Magazine

“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters

Required reading for Amazon’s Management.

Positioning: The Battle for Your Mind

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition’s weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

SEO 2017: Learn search engine optimization with smart internet marketing strategies

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Learn SEO strategies to rank at the top of Google with SEO 2017, from beginner to advanced!

EXPANDED & UPDATED – OCTOBER, 2016 | Free Kindle updates for life

No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing…

Most of the search engine optimization advice on the Internet is wrong!

If you’ve sifted through the torrents of search engine optimization advice online, you may have noticed two things:

– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving, making it difficult to know what works. Recent changes:

1. September, 2016 – Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm.
2. September, 2016 – Webmasters report a groundbreaking update to Google’s local search results now known as the Possum update, presenting new challenges to local businesses.
3. August, 2016 – Google announces their upcoming “Interstitial” update which will effectively put an end to mobile pop-up advertisements in coming months.

SEO 2017 is now updated to cover the latest changes to Google’s algorithm, and walks you through the latest updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google’s algorithm and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover new powerful link building techniques experts use to get top rankings

Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won’t get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers.

You will also discover:

1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. How to find “money” keywords that will send customers to your site.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.

Also discover little-known search engine optimization tools top Internet marketing experts use

The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results… and most of the tools are free!

Sidestep the 2017 Google updates

Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

– The inner mechanics of Google’s algorithm, and how to use them to rank your site at the top.
– Recent Google updates—Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more…
– Potential updates coming up in 2017.
– How to safe-guard against penalties in 2017 and beyond.
– How to recover from a Google penalty.

And read the special bonus chapter on pay-per-click advertising

In this special bonus chapter, learn to quickly and effectively setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your website overnight, literally.

This is one of the most advanced and comprehensive SEO optimization books ever published—now updated and expanded—of all best-selling SEO books, this is the only one with everything you need. Scroll up,

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Marketing: An Introduction (13th Edition)

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$210.70


For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

 

Also Available with MyMarketingLabTM

This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

 

0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package

 

Package consists of:

  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction

 

Platform: Get Noticed in a Noisy World

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Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.