Note: This book is standalone book and doesn’t include access code.
Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Instafamous author Jay Titan turns an entertaining eye using his wit, knowledge and self-awareness on how he went from nobody to gaining online fame using social media Instagram. Titan studied the inner workings of Instagram for two years while building his fame organically. He discovered how to earn 6 figures using one single Instagram account. His book reveals his success, the fakes, the culture, the data, the dirt, the facts, and a way to build your business on Instagram, while connecting to other social media networks. He debunks all the myths and leaves his readers with the methods that he discovered. When you finish his book you’ll not only be able to easily spot the frauds that are buying tons of fakes, you’ll learn how to avoid interacting with them, how to maximize growth, monetize your following, and how to gain REAL Fame and Real Revenue.